Vision & Mission
We want people to live a longer healthier and more energetic life and change the way people look at jewelry.
Our mission is to bring awareness about the health benefits of vitamin D, sunlight, daylight and to change the perspective of our indoor-society. We want to solve vitamin D deficiency in a unique, stylish and authentic way and provide a user-friendly, high-quality product. We want people never to sunburn again and motivate people to go outside and get enough daylight every day. The bigger picture would be to solve all modern day illnesses, like stress, depression, SAD, trouble sleeping and tiredness with a smart, fashionable motivational tool to improve your overall health and well-being and to extend your life.